Truly Radiant Toothpaste

ARM & HAMMER™ Truly Radiant™ Toothpaste

Clinically Proven to Beautify Teeth

There's a lot of talk about teeth whitening these days, but a radiant smile is so much more than that. This revolutionary toothpaste does much more than just whiten, it goes beyond the surface to strengthen, clean and repair tooth enamel for a radiant smile in just 5 days!*

Pie Chart of ingredients
  • Whitens, strengthens and repairs tooth enamel
  • Unique formula combines pure ARM & HAMMER™ Baking Soda, Active Calcium, Fluoride and Peroxide
  • Clinically proven to whiten in just 5 days to beautify your teeth and smile
  • Restores gloss and luster
  • Removes stains better than the leading whitening toothpaste**

Or, try the Truly Radiant™ Collection to whiten teeth in just 2 days!***

Truly Radiant™ Collection Includes: ARM & HAMMER™ Truly Radiant™ Toothpaste, Spinbrush™ Truly Radiant™ Deep Clean Battery-Powered Toothbrush, and Truly Radiant™ Whitening Booster

*Data on file. **When used as directed for 5 days ***by removing surface stains

Watch Our TV Commercial and See How It Works!

Truly Radiant  Toothpaste

Does ARM & HAMMER™ Truly Radiant™ Toothpaste contain peroxide?

Yes, ARM & HAMMER™ Truly Radiant™ Toothpaste contains peroxide.

What is the Relative Dentin Abrasivity Index (RDA) of ARM & HAMMER™ Truly Radiant™ Toothpaste?

The RDA of ARM & HAMMER™ Truly Radiant™ Toothpaste is 100 to 116. This is less than 1/2 the 250 RDA maximum recognized by the ADA as being safe for everyday use.

Does ARM & HAMMER™ Truly Radiant™ Toothpaste restore enamel luster?

Yes, lab tests have demonstrated ARM & HAMMER™ Truly Radiant™ Toothpaste restores enamel gloss & luster faster than regular toothpaste.

Is it safe to use ARM & HAMMER™ Truly Radiant™ Toothpaste on bridges, braces, dentures and dental work?

Yes, ARM & HAMMER™ Truly Radiant™ Toothpaste will not damage bridges, braces, dentures or other dental work.

Is ARM & HAMMER™ Truly Radiant™ Toothpaste safe to use more than once a day?

We recommend brushing teeth thoroughly after meals or at least twice a day, or use as directed by a dentist or physician.

How does ARM & HAMMER™ Truly Radiant™ Toothpaste fight cavities?

ARM & HAMMER™ Truly Radiant™ Toothpaste contains 0.243 wt. % sodium fluoride (1100 ppm fluoride ion). This level and source of fluoride is recognized as being efficacious in protecting against cavities.

How does using ARM & HAMMER™ Truly Radiant™ Toothpaste clean your teeth?

ARM & HAMMER™ Truly Radiant™ Toothpaste contains a unique combination of baking soda and active cleansing agents that effectively and gently clean away plaque on the surface of teeth and in hard-to-reach places.

How does ARM & HAMMER™ Truly Radiant™ Toothpaste whiten my teeth?

ARM & HAMMER™ Truly Radiant™ Toothpaste utilizes a special combination of baking soda and silica to lift and remove surface stains for whiter and brighter teeth.

What is Active Calcium?

The combination of fluoride, calcium, and phosphate salts is trademarked as active calcium. It works to repair and strengthen demineralized enamel. Liquid Calcium and Active Calcium are the same.

Does ARM & HAMMER™ Toothpaste contain triclosan?

No. None of our toothpastes (all brands, all countries) contain triclosan.

Will the peroxide in this toothpaste discolor my towel if I use it to wipe my mouth?

The peroxide will not cause color fading; however, the foam produced from brushing, if left on a bath towel, may cause some discoloration. Any residual foam should be rinsed away before using the bath towel.

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